Traditional VS. Modern representation of masculinity in media
Traditionally media representations of men have always involved power and other characteristics commonly associated with males and masculinity. In the past, media texts have generally constructed men to conform to specific ideals understood by society regarding masculinity and the idyllic male qualities. These principles in today’s society describe what is known as dominant masculinity. While it is common for modern society to construct texts reflecting dominant masculine values, new representations of men are evolving. Within modern media texts, the representation of men often challenges the central attitude regarding dominant masculinity.
Of the important elements which define masculinity, one is the opposing male character types, like the villain and the hero. The viewer understands what a good characteristic is by understanding the negative characteristic it is opposed to. Another way to define good or bad representations of masculinity is in how certain male characters interact with female characters. This aspect helps the viewer define how treat – or be treated as – women in real life. Traditionally, power, strength and authority were crucial characteristics and these traits were therefore commonly associated with masculine ideologies. Historically males have been classed as superior to females, privileged with greater rights and have governed societies through the patriarch system. Another key signifier associated with men is power. The ideologies of traditional masculinity are personified within today’s media through portrayal of strong, tough, cool and heterosexual stars.
The Traditional Representation of Masculinity/ Stereotype of ‘Maleness’ :
Of the important elements which define masculinity, one is the opposing male character types, like the villain and the hero. The viewer understands what a good characteristic is by understanding the negative characteristic it is opposed to. Another way to define good or bad representations of masculinity is in how certain male characters interact with female characters. This aspect helps the viewer define how treat – or be treated as – women in real life. Traditionally, power, strength and authority were crucial characteristics and these traits were therefore commonly associated with masculine ideologies. Historically males have been classed as superior to females, privileged with greater rights and have governed societies through the patriarch system. Another key signifier associated with men is power. The ideologies of traditional masculinity are personified within today’s media through portrayal of strong, tough, cool and heterosexual stars.
The Traditional Representation of Masculinity/ Stereotype of ‘Maleness’ :
- Rugged features
- Moustache and stubble
- Denim
- Open shirts and medallions
- Rough and ready
- Violent, Action – active not passive
- General toughness
Whereas, Modern characters are seen as in touch with their feminine side, showing their emotions and taking pride in their appearance.
The Modern Concept/Representation of Masculinity:
- Smooth features
- Thoughtfulness
- Use of cosmetics and hair care products
- Concern for appearance
- Designer fashion wear
- A caring and gentle approach
- Sensitivity and Sometimes turned into a sex object (sexualized and objectified)
This new concept challenges the preconceived notion about masculinity by presenting new ideals to new male generation:
- Emotional vulnerability
- Be more in touch with their feminine side
- Treat women as equals
- Take pride of their appearance
- Active fatherhood is worthy
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