Nowadays, the media representation of women and femininity is widely discussed and analyzed by both scholars and the public. However, people often neglect the fact that men and masculinity are also being represented in the media and those representations also bring some problems. While the media representation has a crucial impact on shaping the notion of ideal feminine beauty, men also encounter similar issues, as media portrayals of male characters reinforces some stereotypes of men. Media portrayal of masculinity is usually associated with power, control, aggression and violence, financial independence, and physical desirability. Moreover, as the society develops, there is also a transition from traditional media representation of masculinity to the so-called "modern" concept of maleness represented through media. In my first hyperessay, I will explore more about the media representation of men and masculinity.